A few days ago, the opening of the International Spring Consumer Goods Fair (DIY Handmade and Creative Stationery Fair) in Frankfurt, Germany, attracted about 4,700 exhibitors from more than 170 countries and regions, showcasing the latest trends and the most innovative products, with an exhibition scale of 350,000 square metres. With technological innovation and green development concepts, Chinese stationery enterprises stand out in the global competition and become one of the focuses of this exhibition.
Focusing on the theme of ‘Innovation and Sustainability’, this year’s show demonstrated the future trends of the global consumer goods industry. As the concept of environmental protection takes hold, more and more companies are introducing renewable materials and low-carbon production processes into their product development. Chinese stationery companies are launching products with innovative design and environmental protection concepts, demonstrating the technological strength of Made in China and the direction of sustainable development.
As a representative enterprise of China’s stationery industry, Beifa Group brought a number of innovative products to the exhibition. Among them, the ‘second-dry neutral pen’ attracted a lot of attention from overseas customers due to its unique water-oil fusion ink technology, which makes a breakthrough in smoothness and writing colour. This product has been highly evaluated by customers in last year’s Canton Fair, and this time it landed in Frankfurt Fair and won wide acclaim again, showing the technological innovation strength of Made in China in the stationery industry.
Snow White Stationery presented its core technology products. Relying on 37 years of stationery manufacturing experience, the company launched high-performance writing products equipped with direct-liquid ink control system, including the POMAC direct-liquid marker series, whose ink filling capacity reaches 4.5g, which effectively prolongs the service life and improves the cost-effectiveness and provides high-quality solutions for office, study and professional writing.
In response to the new trend of international green consumption, Phoenix Painting Materials brought a number of new private label products focusing on health, environmental protection and modern technology to this exhibition, launching an innovative product – Phoenix Intelligent Picture Frame, which applies Internet of Things (IoT) technology to traditional picture frames to enable the frames to be equipped with traceability, positioning, anti-counterfeiting and information implantation, providing technical support for the authenticity of oil paintings. Provide technical support for the authenticity of oil paintings.
The United States to help pray for the rich with the new acrylic markers at the exhibition, with a special nib design and innovative pigment formula, to achieve smooth and even, precise control of the writing experience. The pen body is made of recyclable and environmentally friendly materials, in line with the global sustainable development trend. During the exhibition, the acrylic markers attracted the attention of many customers, and the visitors highly appreciated their highly saturated colour performance, precise fluid control and convenience after on-site experience. With the rise of DIY creation and handbook culture, the demand for personalised stationery is growing, and acrylic markers, with their environmentally friendly design and technological innovation, demonstrate the future direction of the stationery industry.
Industry insiders pointed out that as an important wind vane for the global consumer goods industry, the Frankfurt Consumer Goods Fair not only provides a platform for enterprises to showcase their innovative achievements, but also builds an efficient business matching channel for international buyers and suppliers. With innovative technologies, high-quality products and green development concepts, Chinese stationery enterprises have attracted the attention of a large number of overseas customers, and their competitiveness in the international market has been improving. Made in China is occupying an important position in the global stationery market with high cost performance, innovative design and green development. The exhibition not only demonstrated the innovative strength of Chinese stationery enterprises, but also further consolidated China’s important position in the global stationery supply chain.
March 19 to 21, 2025 Ningbo International Stationery Exhibition will be held in Ningbo International Convention and Exhibition Center (1-8 Hall full and outdoor), the total exhibition area of nearly 60,000 square metres, 1,687 exhibitors exhibitors Beifa, Baixue, the United States to help Pray for the rich and other companies will be exhibitors, did not go to Germany’s counterparts in the stationery, welcome to the Ningbo International Stationery Exhibition to learn more about the latest enterprise products and technology.
In the future, China’s stationery enterprises will deepen cooperation in the global market, technological innovation, green development to promote the industry’s high-quality development, and work together to shape a new future for the global consumer goods industry.
Source: Consumer Daily
